January 12th, 2012
Today’s question is “Will you party until the punch is empty?”. If so, that is great, you will probably have a great time and maybe be a bit groggy the next day, but a good time nonetheless.
You may ask what am I am leading up to. Well, here it is. The weather has been unseasonably warm for us here in New England and the winter has not been an issue with regard to slowing real estate showings.
I recently reviewed some stats from a company named MAPASS. They set appointments and track feedback for listing agents. In the first week of October there were 2100 appointments recorded in their system for the Massachusetts properties that they have under the system. Last week, their system logged 2900 appointments. It was obvious for me last week, I have about 9 listings and there were 18 appointments booked over the course of last weekend.
This is great. Maybe it means that the buyers are coming back to the market. I would caution you not to take your foot off of the gas. Yes, people are out looking at properties. Yes, agents in my office are putting properties under agreement this time of year. However, if you don’t do the habits (lead generation,follow up, and business development) on a daily basis the punch bowl will inevitably be empty and you will have a hangover.
Bottomline: It is busy…but don’t get coaxed into coasting…you need to develop business on a daily basis.